Content Optimization
- Keyword Research
- Keyword Placement
- Content Length
- Content Quality and Originality
- LSI (Latent Semantic Indexing) Keywords
- Keyword Density
- Content Readability
- Target User Intent
- Multimedia (Images, Videos, etc.) Integration
- Content Structure (Headings, Subheadings)
- Internal Linking with Anchor Text
- External Linking to Authoritative Sources
- Use of Synonyms and Related Terms
- Call to Action (CTA) Optimization
- Content Freshness and Updates
- Content Uniqueness and Avoiding Plagiarism
- E-A-T (Expertise, Authoritativeness, Trustworthiness)
2. Title Tag Optimization
- Keyword in Title Tag
- Title Length (50-60 characters)
- Unique Title for Every Page
- Brand Name in Title (for Branding Purposes)
- Compelling, Click-Worthy Titles
3. Meta Description Optimization
- Keyword in Meta Description
- Compelling and Descriptive Meta Description
- Meta Description Length (150-160 characters)
- Actionable Language in Meta Description
- Unique Meta Descriptions for Each Page
4. Heading Tags (H1, H2, H3, etc.)
- H1 Tag with Primary Keyword
- Unique H1 Tag for Each Page
- Proper Hierarchy of Headings (H2, H3, H4, etc.)
- Descriptive H2 and H3 Tags with Secondary Keywords
- Avoid Overuse of Keywords in Heading Tags
- Optimize for Readability in Headings
5. URL Structure
- SEO-Friendly URL (Short and Descriptive)
- Keyword in URL
- Hyphens (-) Between Words in URL
- Avoid Special Characters in URLs
- No Dynamic URLs (Avoid ‘?’ and ‘&’ symbols)
- URL Consistency and Simplicity
6. Image Optimization
- Image File Names with Keywords
- Alt Text with Descriptive and Relevant Keywords
- Image Compression for Faster Load Times
- Appropriate Image Size (Balanced for Quality and Speed)
- Responsive Images for Mobile Optimization
- Use of Structured Data for Images (Schema.org Markup)
7. Internal Linking
- Internal Links to Related Pages
- Use of Keyword-Rich Anchor Text
- Avoid Overstuffing Internal Links
- No Broken Links (Check and Fix)
- Linking to High-Authority Internal Pages
- Utilizing Breadcrumbs for Improved Navigation
8. External Linking
- Linking to Authoritative External Websites
- Using Descriptive Anchor Text for External Links
- External Links Open in a New Tab
- Avoid Excessive External Links (Spammy Behavior)
9. Mobile Optimization
- Mobile-Friendly Design (Responsive Layout)
- Mobile Page Speed Optimization
- Mobile-Friendly Images and Videos
- Avoiding Pop-Ups on Mobile
- Touchscreen-Friendly Navigation
10. Page Speed Optimization
- Page Load Time Under 3 Seconds
- Optimize Image Sizes for Faster Load
- Minify CSS, JavaScript, and HTML
- Leverage Browser Caching
- Use Content Delivery Network (CDN)
- Optimize Server Response Time
- Use Lazy Loading for Images and Media
11. Schema Markup (Structured Data)
- Implementing Schema Markup (JSON-LD)
- Use of Schema for Articles, Products, Reviews, FAQs, etc.
- Testing Schema Markup Using Google’s Rich Results Test Tool
- Breadcrumb Schema Markup
- Product Schema for E-commerce Sites
- FAQ Schema for Frequently Asked Questions
- Review Schema for User Reviews and Ratings
12. User Experience (UX) Optimization
- Clear and Easy Navigation
- Clean, Clutter-Free Layout
- Fast Loading Time for All Pages
- Easy-to-Find Contact Information
- Clear Call to Action (CTA)
- Engagement Metrics (Bounce Rate, Time on Page, etc.)
- A/B Testing for Improved UX
- Avoiding Intrusive Popups
13. Accessibility Optimization
- Keyboard Navigation-Friendly
- Alt Text for All Images
- Proper Contrast and Readable Fonts
- Screen Reader Compatibility
- Text Transcripts for Videos
14. Content Duplication & Canonical Tags
- Avoiding Duplicate Content
- Implementing Canonical Tags for Duplicate Pages
- Noindex Tag for Low-Value Pages
- Rel=Canonical Tag for Product Pages
15. Social Sharing Optimization
- Open Graph Tags for Social Media
- Twitter Card Tags for Twitter Sharing
- Encourage Social Sharing with Share Buttons
- Optimize for Social Media Image Previews
16. Security and Trust Signals
- Use HTTPS for Secure Website
- SSL Certificates Properly Installed
- Trust Badges (Payment Methods, Certifications)
- Privacy Policy, Terms & Conditions Pages
- Secure User Login and Data Protection
17. Local SEO (for Local Businesses)
- Google My Business Profile Optimization
- Local Keywords and Citations
- NAP (Name, Address, Phone) Consistency Across the Web
- Localized Content and Services
- Collecting Local Reviews
18. SEO Tools & Audits
- Using Google Search Console for Monitoring Performance
- Using Google Analytics to Track User Behavior
- Conducting Regular SEO Audits
- Page Speed Insights (Google PageSpeed Tool)
- Fixing Crawl Errors and Broken Links